My old friend John Miller just introduced me to Adam Curtis & the idea of "hypernormalization." en.wikipedia.org/wiki/HyperNorm
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you're probably familiar with those but cf. hyperreality, kayfabe, consensus reality as a commodity
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and some of those realities aren't even sold by any specific entity but are instead tracked in their value by various *coins
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neat thing is that when a reality has a notional currency, an economy emerges between its participants and strengthens it
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