Glossary: "egregore" (because I've had to explain this to non-twitter friends a few times too many and there seem to be no linkable explanations on the net):
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mobs are one type of egregore, yes (it's right in the link in fact)
I'm still a little confused about when something is or isn't one (countries and corporations follow leadership of a few, don't they? So are those really examples?), so I might be oversimplifying.
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