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The revised forecast is a result of a lack of trust between brands and users.https://alist.ly/2v4mQjp
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Save some time today and check out our curated marketing reading list: https://alist.ly/31qr2WF pic.twitter.com/FwRsbKmUVU
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Dr. Emmanuel Probst, the author of "Brand Hacks: How to Build Brands by Fulfilling the Human Quest for Meaning" explains "why people buy."https://alist.ly/2vOxATa
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Instagram generated $20 billion in revenue in 2019, more than a quarter of Facebook’s total revenue for the year: https://alist.ly/2vPRDRr pic.twitter.com/iOMJM4Sapd
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Calvin Klein has brought on Greg Stogdon and J.D. Ostrow to serve as interim marketing and branding supervisors: https://alist.ly/2GRJrlW pic.twitter.com/c0XVM4Aah8
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Ad spend on sports sponsorship is expected to reach over $48 billion worldwide and esports spend is expected to reach $795 million worldwide.https://alist.ly/2UsO7qe
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The Oprah Winfrey Network has picked up a chief marketing officer from Netflix: https://alist.ly/2GRJrlW pic.twitter.com/G29xtxNjWv
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Kia is hosting multiple immersive activations at the Australian Open 2020 and launched a social media challenge to highlight its new 2021 Seltos SUV.https://alist.ly/2v0uBXB
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Spending growth for Facebook ads, excluding Instagram, increased for the third consecutive quarter: https://alist.ly/2vPRDRr pic.twitter.com/dqfOHfGjcq
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Fever-Tree hires Ex-Diageo marketer Jeremy Kanter as CMO: https://alist.ly/2GRJrlW pic.twitter.com/8sv4ksNIwG
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The latest marketing industry must-reads, curated by the AList team: https://alist.ly/2RSavqg pic.twitter.com/gbYNwQqDjo
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Hyundai’s CMO Angela Zepeda talks “Smaht Pahk,” Hyundai’s 2020 strategy and marketing to women.https://alist.ly/31dfE0d
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AList proslijedio/la je Tweet
Practical
#CMO insights from@JennChase conversation with@abharthttps://twitter.com/themktgtoday/status/1212732875818328069 …
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AList proslijedio/la je Tweet
Marketing Today at Incite Brand Marketing Summit May 14-15, 2020 https://www.marketingtodaypodcast.com/marketing-today-at-incite-brand-marketing-summit-may-14-15-2020/ …pic.twitter.com/oa2Aojmd7L
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Eventbrite's CMO is headed to Facebook: https://alist.ly/3aLLJkb pic.twitter.com/CW3w1rOMNs
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The cookie is crumbling. We’re not ready for CCPA. Lil Nas X’s latest brand partnership. This and more from today’s marketing news roundup: https://alist.ly/2RSavqg pic.twitter.com/YWFbl4KW3z
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Doritos added to its Super Bowl campaign with a dance challenge.https://alist.ly/37IfyQK
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With a similar feel and layout as Pinterest—where 83% of users have made a purchase based on the content they saw from brands—http://Tangi.co could be a lucrative platform for marketers when (and if) the app supports ads. More platform updates: https://alist.ly/2RtS1gB pic.twitter.com/BsLzGq85VT
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Over 2/3 of retailers think they aren’t meeting the demands of hyper-adoptive consumers -
@Bluecore and@forrester, “Align Technology, Data And Your Organization To Deliver Consumer Value.” See our analysis: https://alist.ly/2RH1YHz pic.twitter.com/4A38VXA5rT
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Google’s Area 120 launches a social video sharing app for DIY-ers: https://alist.ly/2RtS1gB pic.twitter.com/v4VFgdpmAO
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