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alicemazzy's profile
Alice Maz
Alice Maz
Alice Maz
@alicemazzy

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Alice Maz

@alicemazzy

true neutral

Austin, TX
alicemaz.com
Joined August 2009

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    1. Patrick McKenzie‏ @patio11 Apr 4

      There’s a cafe here with a stored value card that doubles as their points card and it’s a really smart implementation. Underlying business objective: sell more coffee (which has arbitrarily high margins). You load the card with cash, and they give you a bonus for loading more.

      7 replies 1 retweet 59 likes
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    2. Patrick McKenzie‏ @patio11 Apr 4

      e.g. If you give them 5,000 yen ($50) then you get 10% of that as points plus a free drink coupon. Tiers below at 2,000/etc; cash value only below that.

      2 replies 0 retweets 11 likes
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    3. Patrick McKenzie‏ @patio11 Apr 4

      This encourages you to keep your coffee spend here, as opposed to Starbucks, and gives the cafe a negative-cost source of working capital. (Plus if you don’t come back in a year after your last use, breakage.)

      1 reply 0 retweets 14 likes
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    4. Patrick McKenzie‏ @patio11 Apr 4

      Also lets them outcompete the CC companies; they can offer 5% point rewards (costs them nothing) as opposed to banks offering 1% (costs them 2% if customer chooses to purchase with CC).

      2 replies 0 retweets 13 likes
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    5. Alice Maz‏ @alicemazzy Apr 4
      Replying to @patio11

      this is a clever way to dodge merchant agreement rules against fee passthrough

      2 replies 0 retweets 3 likes
      Alice Maz‏ @alicemazzy Apr 4
      Replying to @alicemazzy @patio11

      though I guess it's really just playing the rewards program card game from the other side

      3:58 PM - 4 Apr 2018
      1 reply 0 retweets 0 likes
        1. Alice Maz‏ @alicemazzy Apr 4
          Replying to @alicemazzy @patio11

          oh nm that's what you meant by the 1% lol

          0 replies 0 retweets 0 likes
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