the reason the silly conspiracizing, zany alarmism, incredible attention deficiency etc that defines fox/breitbart/etc is so popular is because it fills a void
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imo it would be entirely possible to build a right-wing media institution/ecosystem that is comparably reliable to nyt on things nyt is reliable on, but which resolves msmism dissonance
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the important thing is to have a coherent ethos that inspires participants in the endeavor, one that incentivizes reliability/integrity and also fulfillment of purpose
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ethos becomes the basis from which one constructs a counternarrative which resolves dissonance without sacrificing grounding in reality
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it's easy for libs to dismiss fox et al on factual grounds because fox is stupid. you know you succeeded when you replicate msmism in them
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where all the factual ducks seem to be in order but the conclusions inspire an intangible sense of dread and wrongness, like their media does to the other half
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for obvious reasons (the entire ecosystem is unwinding lol) I can't say I would recommend founding a media institution in the current year but
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