take the stereotypical slightly out of mainstream normie right-winger. blue collar, voted trump, fox news with a side of talk radio, etc
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(mostly it's done this way because it's easy, and most "right" outlets are more mercenary business than their lib counterparts. fox can't be said to have an "ethos" like nyt/wapo do
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breitbart sorta does but it's incoherent, and as an outlet it's more akin to like vox or alternet than the grey lady--it's not an institution)
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I vaguely remember media people smugposting on election night because the trump hq had I think the nyt live update map up on the big screen instead of fox or whatever
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along the lines of "oh yea when you actually need news to be reliable you know our outlets are better than yours"
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but that's the sort of thing I *would* expect an organization like nyt to be highly (relative to competitors) reliable on, and a completely separate concern from agenda/worldview issue
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imo it would be entirely possible to build a right-wing media institution/ecosystem that is comparably reliable to nyt on things nyt is reliable on, but which resolves msmism dissonance
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the important thing is to have a coherent ethos that inspires participants in the endeavor, one that incentivizes reliability/integrity and also fulfillment of purpose
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ethos becomes the basis from which one constructs a counternarrative which resolves dissonance without sacrificing grounding in reality
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it's easy for libs to dismiss fox et al on factual grounds because fox is stupid. you know you succeeded when you replicate msmism in them
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where all the factual ducks seem to be in order but the conclusions inspire an intangible sense of dread and wrongness, like their media does to the other half
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for obvious reasons (the entire ecosystem is unwinding lol) I can't say I would recommend founding a media institution in the current year but
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Yeah. Drugs + agit-prop = very stable brainwashing with growing fringe of unstable people on periphery of growing subculture,and instability of this fringe is curried with gun mythos, yielding flying bullets and dead bodies (grist for more tabloid moralising & gun proselytizing)
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