Huh. Yeah there's kinda an interesting branding/image paradox here. They're progressive by any metric, from barista to boardroom, so...?https://twitter.com/GrayConnolly/status/822516417413062656 …
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dprk's name is strong, but their brand is weak. progressives conversely have excellent brand management
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DPRK just shows the limit of the tactic. It's otherwise an excellent smokescreen with normies
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it's a disguise, basically. Provides what we call "apparent cover", which works fine until you make a spectacle of yourself
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our little part of Twitter is some of the only people who grok that naming is in fact meaningless. Still works everywhere else
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precisely. if you control the framing, you can do almost anything
@alicemazzy -
framing != naming. I don't think the identifier itself matters so much as the associated concepts it conjures
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names of things aren't interesting to me, conquering the memespace around them is what's important
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