Catering to meme culture, Hotline's "gifability" ensures Drake gets his first No. 1 Hot 100 record next week.pic.twitter.com/6FcCjiQlON
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"Drake got 'Hotline Bling' to No. 2; maybe the Internet can get it to No 1." http://nyti.ms/1NYkvZb pic.twitter.com/vPJoPG5WKR
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You KNOW his camp must've said, "Is this meme-able enough?" multiple times throughout rollout planning. Synonymous w/ him at this point.
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Not unlike how I imagine Beyoncé's camp seeing the massive potential of her "owning" an emoji? Millennial iconography:
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she came and TOOK that emoji. it's hers for AT LEAST two years.
https://twitter.com/twitterdata/status/725721360174071808 …
The@Beyonce effect: We're seeing notable spikes in use of the and 
emojis on Twitter. #LEMONADE pic.twitter.com/RwnQtJDFuj
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