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At CES, I saw facial recognition in everything from a slot machine to a weed storage box. Then I got a first-hand experience of how creepy it'll be everywhere after a company decided to surprise me with a tracking profile: https://www.cnet.com/news/at-ces-facial-recognition-creeps-into-everything/ …pic.twitter.com/qxQfZlCjpg
I walked through the door and was immediately greeted by this kiosk, which recognized my face just from the corner of my eye and nose. I didn't even say hello to the people in the room yet https://www.cnet.com/news/at-ces-facial-recognition-creeps-into-everything/ …pic.twitter.com/2mC0UtkpYC
They built a profile on me and three of my colleagues coming to the interview using our CNET profile pics, thinking it'd be a fun surprise. Later, one justified it with: "Any picture you use online can be used to identify you already"https://www.cnet.com/news/at-ces-facial-recognition-creeps-into-everything/ …
The kiosk was so pervasive that it kept greeting us as we walked around the room. I saw on the dashboard every time it picked up my face. One staffer held up a piece of paper to her face the rest of the time to avoid the facial recognition tracking. https://www.cnet.com/news/at-ces-facial-recognition-creeps-into-everything/ …pic.twitter.com/ECWOOXmzCO
One of their goals is to use facial recognition to bring targeted advertising like what Google and Facebook do into the real world. https://www.cnet.com/news/at-ces-facial-recognition-creeps-into-everything/ …pic.twitter.com/91iR6IeEOQ
The company does not have a privacy officer, but said it has compliance officers to make sure its facial recognition meets privacy laws. Except everything they did is completely legal, there are almost no laws on facial recognitionhttps://www.cnet.com/news/at-ces-facial-recognition-creeps-into-everything/ …
At this CES, and in future CES's to come, many companies will start to stuff face recognition in everything, claiming that it makes them more convenient. Consider the future of your privacy.https://www.cnet.com/news/at-ces-facial-recognition-creeps-into-everything/ …
Is this on the conference floor? Was there any kind of disclaimer or opt-out?
this was at the company's headquarters
I visited a booth that had facial recognition/tracking and while my colleague was recognized, I was not. Company person wanted to show me "how quick it was" to set up my profile - that was a HARD NO.
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