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alexisohanian's profile
Alexis Ohanian 7️⃣7️⃣6️⃣
Alexis Ohanian 7️⃣7️⃣6️⃣
Alexis Ohanian  7️⃣ 7️⃣ 6️⃣
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@alexisohanian

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Alexis Ohanian  7️⃣ 7️⃣ 6️⃣Verified account

@alexisohanian

On the Starting Line. Founder @SevenSevenSix Previously @Initialized @Reddit Forever #BusinessDad + #PaidFamilyLeave Advocate ⚽️ @weareangelcity 🎮 @cloud9

+1 661-776-2020
sevensevensix.com
Joined March 2007

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    1. Alexis Ohanian  7️⃣ 7️⃣ 6️⃣‏Verified account @alexisohanian 19 Jan 2019

      I like the @Gillette commercial. I agree that it's strange for 117 year old company to take a stand now on a social issue, but this is the new world of brand we now live in (and we're not going back). All the new D2C brands know who they are and what they stand for. Why?

      5 replies 31 retweets 327 likes
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    2. Alexis Ohanian  7️⃣ 7️⃣ 6️⃣‏Verified account @alexisohanian 19 Jan 2019

      Because they had to go from 0 to 1 entirely on social media, no big TV campaigns or one way communication. They had to talk to and earn every single customer by knowing exactly WHY they're in business.

      1 reply 2 retweets 45 likes
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    3. Alexis Ohanian  7️⃣ 7️⃣ 6️⃣‏Verified account @alexisohanian 19 Jan 2019

      You cannot be a successful brand started in the age of social without knowing your why. All the brands that started before the age of social have to figure out what they're about and own it 100 -- and it has to be plausible. It has to be authentic. If not - you get the @Pepsi ad.

      3 replies 10 retweets 71 likes
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    4. Alexis Ohanian  7️⃣ 7️⃣ 6️⃣‏Verified account @alexisohanian 19 Jan 2019

      If it is, you get @nike -- even while a few ppl burned their sneakers the company soared because celebrating athletes like @Kaepernick7 is actually really, really good business. (The free market doesn't give AF about your feelings + I love it for that)

      1 reply 5 retweets 62 likes
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    5. Alexis Ohanian  7️⃣ 7️⃣ 6️⃣‏Verified account @alexisohanian 19 Jan 2019

      And while new brands are going to effortlessly (I say this because if they do a bad job, you'll never hear from them because they never got to scale and will die a quiet death) pick sides in the culture war... there will be missteps from incumbent brands (the pre-social crowd)

      1 reply 7 retweets 67 likes
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      Alexis Ohanian  7️⃣ 7️⃣ 6️⃣‏Verified account @alexisohanian 19 Jan 2019

      But here's what's going to be fun to watch: progressive ideas are winning the culture war and conservatives love the free market -- so what happens when the free market shows w hard $s that progressive ideas sell sneakers, razors, etc better?

      3:50 PM - 19 Jan 2019
      • 28 Retweets
      • 241 Likes
      • Elena Lilith new year, same lei Kyle Polley Tamour.eth Masum Momaya, Ed.D. (she/her) Jonas sundsten i thINk D4 i AM DANIEL B.
      6 replies 28 retweets 241 likes
        1. joe posner‏Verified account @joeposner 19 Jan 2019
          Replying to @alexisohanian

          i feel like we already know the answer and it looks like preppers

          0 replies 0 retweets 0 likes
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        1. Peas & Thank You!!‏ @PeasThankyou 19 Jan 2019
          Replying to @alexisohanian

          Progressives by TVs and cellphones too, right?

          0 replies 0 retweets 0 likes
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        2. Ahmed‏ @AhmedIsmail95 19 Jan 2019
          Replying to @Eric_Dykstra @alexisohanian

          And how is Gillette ad any of those, especially the last 2?

          0 replies 0 retweets 0 likes
        3. End of conversation
        1. Eileen Burbidge‏ @eileentso 19 Jan 2019
          Replying to @alexisohanian

          Eileen Burbidge Retweeted Scott Galloway

          @profgalloway broke this v topic down on the most recent Pivot podcast w @karaswisher; it makes a lot of economic sensehttps://twitter.com/profgalloway/status/1086381495030292481?s=21 …

          Eileen Burbidge added,

          Scott GallowayVerified account @profgalloway
          This week on Pivot w/ @karaswisher — woke branding, ageism in tech, and who I’m dating! https://itunes.apple.com/us/podcast/pivot-with-kara-swisher-and-scott-galloway/id1073226719?mt=2 …
          0 replies 0 retweets 1 like
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        1. Eric Caden‏ @ericlIcaden 19 Jan 2019
          Replying to @alexisohanian

          Nike’s ad hit the mark, Gillette’s missed it by a long shot. For example, We Believe, with 7 million less views than Dream Crazy, has received *50* times as many dislikes: 1,100,000 in total. How that will affect its bottom line remains to be seen, but surely it can’t be good?pic.twitter.com/bFZhj3j7lq

          0 replies 0 retweets 0 likes
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