Bill on IBM as a partner: "So if you can pick these toughest customers and meet their needs, then you can sit back and wait. You’re going to be fine. And you have to pick the ones that are highly visible and tough and you can mess up either of those." Tough customers matter! 2/
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Bill on competitive inspiration: "Our competition said, 'Windows had the risk of just becoming a set of poorly debugged device drivers.' That’s a direct quote, which is great, when your competition motivates you so eloquently. And it was true. That was an actual risk." 3/
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Bill's ambition of vision early on: "We did BASICs for everything and we knew from the beginning we weren’t the BASIC company. We were going to be a software company." It is now common for companies to paint a large manifest destiny. But Microsoft was before it was obvious 4/
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