There is an important difference btwn CPG brands that are just brands and those that are actually healthcare companies with consumer brand skins; the latter much more defensible. @hellotend @wearehims and @warbyparker great examples https://www.bloomberg.com/news/features/2019-11-19/warby-parker-launches-scout-daily-contact-lenses-at-440-a-year … via @BW
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