The AIM Institute

@aim_institute

The Advanced Innovation and Marketing Institute helps B2B businesses grow using the New Product Blueprinting process.

Vrijeme pridruživanja: siječanj 2015.

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  1. Prikvačeni tweet
    23. sij 2015.

    "The AIM of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter Drucker

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  2. There's only one B2B-optimized system for the front end of innovation... it's New Product Blueprinting. Registration is open for our 2-day course - spring 2020

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  3. REGISTRATION is now OPEN - for our VoC courses, Spring 2020 - in Atlanta and Zurich

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  4. proslijedio/la je Tweet
    prije 2 sata

    THANK YOU Janet McKee of for the podcast on her book "Stress Free Millionaire" people - listen to this - RT this - it's the best 36 minutes you'll spend today I should listen to this once per month for the rest of my life

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  5. Be very nervous about “confirmation bias.” Most B2B companies have NPD processes designed to let this bias run rampant.

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  6. How has the modern age of marketing changed sales? Check out these eight steps for B2B sales excellence in the era of content marketing.

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  7. Are there some unique aspects to the B2B product manager org? ...why yes... yes there are. manager

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  8. 2. velj

    Most B2B companies are far too “relaxed” about their product launches. Here’s a good roadmap: The Right Product delivered to the Right Market using the Right Message through the Right Media.

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  9. 1. velj

    Dr. had the right idea about so many things. How can we apply his thinking to ?

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  10. 1. velj

    What does it mean to "Optimize for each market’s unique nature?"

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  11. 1. velj

    Successful new product development is all about avoiding errors of omission and commission. The first error is failing to uncover customer needs, and the second is pursuing the wrong needs.

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  12. 31. sij

    Treat technology development and product development differently. The former is science-facing and turns money into knowledge. The latter is market-facing and turns knowledge back into money.

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  13. 31. sij

    Product managers, B2B leaders, and marketing pros everywhere! Courses in New Product Blueprinting are coming to Atlanta and Zurich:

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  14. 30. sij
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  15. 30. sij

    B2C suppliers use customer interviews to gain insight. B2B companies should do this AND to build B2B customer engagement.

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  16. 30. sij

    It's always time... to build up the product manager organization manager

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  17. 30. sij

    The best time to build your B2B product manager organization was five years ago. The second best time is now.

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  18. 30. sij

    3 phases of product development: front-end, development, and launch. You resolve technical risk in the development stage. Most resolve commercial risk during the launch stage. Big mistake.

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  19. 30. sij

    You don’t want to be surprised in most of business… overseeing production, traveling for business, building a facility. The one exception? You do want to be surprised when innovating.

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  20. 29. sij

    Do we need to have the talk? Let's have the talk. Maximize shareholder value is a flawed approach to business.

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  21. 29. sij

    4 Key Questions to assess your Customer Insight Capabilities

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