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Today @kinorafa reminded me that people don’t know (and don’t care) who writes the words for the product. For them it’s all the same experience.
I wrote about it a while back...
#UXWriting #ContentDesignhttps://www.linkedin.com/pulse/writing-off-silos-mario-ferrer …
Since I stared seeing words as a design material that are part of a system, (thanks, Scott Kubie) it’s been easier to approach others and figure out ways to collaborate better.
Words are not “mine... my own... my precious” little lines of microcopy. NAH... they’re components that should be interchangeable, reusable, and scalable.pic.twitter.com/8xqtuRJ6lB
And once you just let go, it’s easier to pay attention to other details and focus on solving a design problem, rather than a writing problem.
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