It seems neat and tidy to say that UX writing is all the stuff that isn't "marketing writing", but what's marketing writing, then? Marketing creates expectations about an experience. Expectations contribute heavily to how that experience is, well, experienced.
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Ha, nice! It's so aggravating that people seem to not get this with digital products. It's more obvious in the real world. A new car with a bumper-to-bumper warranty is very different product than a used car with no warranty, even if they're the same make/model/mileage.
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I think it’s a combination of things: ~ Goals per teams tend to be different (even if it’s the same product) ~ Language is not thought as or used as a system, so work gets duplicated and it’s hard to keep consistency ~ We forget that people don’t know or care who writes what
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