mario ferrer 🌮 Retweeted Scott Kubie
This right here
https://twitter.com/scottkubie/status/1230201794636193793 …
mario ferrer 🌮 added,
Scott Kubie @scottkubie
It seems neat and tidy to say that UX writing is all the stuff that isn't "marketing writing", but what's marketing writing, then?
Marketing creates expectations about an experience. Expectations contribute heavily to how that experience is, well, experienced.
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12:50 PM - 19 Feb 2020
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