Mario! This discussion mixing and mashing character/world development and UX writing is amazing! The intersection of tech and story telling is such an interesting place and I feel like is going to keep growing
Had a very interesting conversation about the role of #uxwriting at King and how the craft is growing and evolving across industries. Have a listen and let me know what you think 
https://lnkd.in/dAXQxrC
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I sure as he'll hope so, David. As long as we're clear that whatever we do is there to service a user need and always create content that's clear, concise, and useful we should be fine
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