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AdNews Retweeted
Watch out for too many cooks in the kitchen, over-complicating good ideas; "a camel is a racehorse built by committee".
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AdNews Retweeted
Amazing lessons from CUB's failed campaigns - brave, bold admissions from Chris Maxwell - how refreshing
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AdNews Retweeted
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@kjetilu reports@CadburyAU's Vegemite Dairy Milk sold 1.2mil units in 3 weeks - not a failure but a misunderstood purpose.#AdNewsMMSpic.twitter.com/jnLWZNp49Q
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Chris Maxwell: be protective of a simple nugget of an idea, don't over complicate
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AdNews Retweeted
Great seeing Ritson present the 9 circles of marketing hell at
#AdNewsMMSpic.twitter.com/M3J7RuL0tM
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Paul Rees -Jones: when a brand is prepared to get something wrong, people end up liking them more
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We know Father Bob is an ad expert, but did you know he's also a rapper? Catch him at 3.55pm
#AdNewsMMS http://po.st/NUV7qB pic.twitter.com/iupmy6qLF4
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@MullenLoweGroup restructures APAC leadership http://po.st/7SwMh2 pic.twitter.com/Pf1ZOMA3eM
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Chris Maxwell: Don't get stuck in planning. Get the thinking to 80% and go, the benfits of urgency outweigh making a mistake
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Georgie pownall: there are different types of failure - some warrant merit, others you should be fired for
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Is it possible to find success in failure? Find out in our next session
#AdNewsMMS http://po.st/sUVFVQ pic.twitter.com/tv42olZeKY
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Find out how
@CaratAUNZ,@carlton_dry,@BrandHook,@clemengerBBDO,@MDLZ and@PublicisGroupe became masters of their own failure#AdNewsMMSThanks. Twitter will use this to make your timeline better. Undo -
Mark Ritson: We are skewed, marketers are thinking about themselves, not the customer
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Mark Ritson: I'm a suspicious mother fucker - it says so on my business card
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Sydney Buses extends
@APNOutdoorAU contract http://po.st/GCBrCF pic.twitter.com/D65B2ynXxE
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A healthy niche: how pharma and healthcare marketing was ripe for
@orchardonline http://po.st/oFMaIk pic.twitter.com/CplwllGRNG
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AdNews Retweeted
Millennials are watching less TV but they are still watching more than they watch digital video
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Millennials are watching less TV but they are still watching more than they watch digital video
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AdNews Retweeted
Enjoying the irony of tweeting about
@markritson slamming twitter#AdNewsMMSThanks. Twitter will use this to make your timeline better. Undo
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