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I'm from Boston and have run it 8 times. Anyone who ever ran these hills feels like they survived. Runners get this, easily offended don't.

unless you know ppl who died & "surviving the marathon" has changed its meaning... you're wrong too.

I know people affected by it. I've done work with survivors and first responders. This is a running term, it's a reach to think otherwise.

How many seconds does it take to come up w/ a tactful phrase tho? "Strength & perseverance wins all victories." This took 5 sec & is better

It's a statement of celebration for one of the best Marathons in the world. 2013 was horrible, but we're not fragile, we're BostonStrong!

Great. Not everyone is you. Try to remember that before judging the way people react. Tact goes a long way in advertising.

Your name says it all.

I was not offended. I received it. We all "survive" our races. That's the terms we use in running. Sheesh.

Sad that not everyone understands that term. At least we do, so that is a great start

it has nothing to do with 'not understanding running'. there were people that day that did not survive it. that's the only 'sad' thing here.

I believed they were speaking of the race yesterday. It's how I and many others took it. We all remember 2013.

im sure they were. but this isnt an issue of people 'not understanding running terms'. this is justifiable anger.

Easy mistake to make. They apologized (over-apologized). If anyone is still angry about it, that's on them.

it's not that easy. and the apology is appreciated but that doesnt/shouldnt negate the original outrage. it's ok to be mad about this.

It's okay to recognize that it was insensitive. They apologized. It's over. Move on.

@adidasrunning You can’t satisfy everyone because some people will always find fault with something.

Clearly you're not from Boston. The ad (strongly) hit the wrong note for many of us - and I for one appreciate the Adidas apology.