there are so many issues w/ this mentality, i'll need to tweetstorm about it later...first lemme collect my thoughtshttps://twitter.com/digitalmusicnws/status/705182947331203072 …
1/Ok, I've picked this article apart, and here's the rundown: independents are where the real opportunities liepic.twitter.com/8e0xb2skuB
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2/Something which I laid out here for music, as a response to
@cdixon's initial piece on independent gaminghttps://medium.com/startup-study-group/independent-music-is-big-really-really-big-242641a2cbee#.nn38jk9l0 … -
3/The fact that Spotify's gettin in on this n makng a big deal of it now underscores for me a quiet drowning in royalty n licensing payments
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4/Then there's this which tells me that: 1) Spotify really dsnt undrstnd just how many issues independents hav w/ itpic.twitter.com/lXBfwcYwhc
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5/And 2) that their proceeding w/ a strategy which will bank on ppls' collective laziness to appear compelling in the long run
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6/Music--its discovery n its engagement--is not a hassle, n perpetuating this mentality is the EXACT reason independents will continue
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7/To have a sour taste in their mouth--they dont want a service which perpetuates this; they want a service where they can build a community
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8/Secondly it cheats the music consumers/fans; it instills the idea that forging new inroads in the expanding musical universe is "too hard"
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9/But its not too hard; its arguably the easiest and most rewarding its ever been. Its precisely this mentality which keeps music fans from
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10/Being exposed to the burgeoning and explosive growth of talent that is taking place and flourishing right outside the mainstream
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11/Thirdly, being a "tastemaker" is essentially BS, n just another way to instill a fabricated hierarchy in an inherently subjective medium
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12/It dissuades ppl from really discovering new things which might not fit the "tastemakers" tastes, and in so stifles real discovery
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13/Fourthly, "discovery" w/o serendipity is not real discovery; its hyper-curation. as per my RT of
@rrhoover todayhttps://twitter.com/adammarx13/status/705065565681913856 …intent w/ serendipitous discovery..its like@rrhoover sees my vision for the future of music. opportunities abound
https://twitter.com/rrhoover/status/705065056136880128 … -
14/Everything is wrong with this statement: data cannot analyze "coolness" wen it comes to musicpic.twitter.com/WNTawpeRm9
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15/Because "coolness" does not exist within the confines of a completely subjective medium. What this really means to say is "trendy."
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16/Whats trendy may or may not be wat ppl wanna hear, but terms like "cool", "good" "bad"--these do not exist in art except in opinion
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17/And now lastly n most importantly: the playlist as we know it is not the end all, be all of music, n certainly not the only "future"
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18/It is AN avenue, not THE avenue. To put an entire artistic medium in this box is a fools errand that'll come back w/ negativ consequences
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19/In an age where artists r starting to explore a plethora of new avenues--creating staggering amounts of new, amazing material--to reduce
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20/It down to one kind of interaction is narrowminded in the long run. The future of music is in democratization and community cultivation.
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21/The music is a means to an end, as is the function by which you come to it (streaming, downloading, offline listening, playlists, etc.)
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