Adam Solomon

@adam_solo

Head WW AdTech and MarTech GTMS @ AWS. Spreading the word and waxing poetic on the intersection of art and science in marketing. All opinions are my own.

New York, NY
Joined October 2011
9 Photos and videos Photos and videos

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  1. Retweeted
    3 Jul 2020

    . of our partner on the importance of multiple data sources: "Marketers need every signal, connection and data point at their disposal to build a comprehensive picture of customers that’s true, reliable and relevant."

    5 retweets 7 likes
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  2. Retweeted
    25 Jun 2020

    First-Party Data Was Never Enough For Marketers. That’s Glaringly Obvious Now. - great article from in 3rd party data is critical to fully understand customers, especially in times of changes & uncertainties.

    2 retweets 2 likes
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  3. Retweeted
    23 Jun 2020

    First-Party Data Was Never Enough For Marketers. That’s Glaringly Obvious Now. by ,

    4 retweets 7 likes
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  4. Retweeted
    22 Jun 2020

    First-party data was never enough for marketers. That's glaringly obvious now. shares more via

    2 retweets 3 likes
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  5. 2 Jun 2020

    Vote ... Please 😀

    IDENTITY SMACKDOWN. Can compete with hyper-aggressive ?
    Show this thread
    3 likes
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  6. Retweeted
    26 May 2020

    Browser Changes, Concepts & Ideas evolve,& at the heart of it, "Connectivity" remains the center piece of marketing. Resonating,impactful messaging, coupled w reaching the right person is always front &center for brands.Thank u for this:

    1 retweet 2 likes
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  7. Retweeted
    18 May 2020

    Nice. Thanks for sharing . 3P cookies will indeed die, 3P data will help marketers survive and potentially thrive.

    . changes the game again... Introducing , enrichment solutions for digital . 1P data is awesome, but and companies need to enrich with 2P and 3P data at scale to drive and acquisition.
    1 retweet 4 likes
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  8. Retweeted
    18 May 2020

    Introducing Panorama: Data enrichment solutions for marketers, agencies, & publishers that expand the customer view to drive insights and activate everywhere — no cookies required. See what you’ve been missing

    7 retweets 7 likes
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  9. 18 May 2020

    . changes the game again... Introducing , enrichment solutions for digital . 1P data is awesome, but and companies need to enrich with 2P and 3P data at scale to drive and acquisition.

    7 retweets 9 likes
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  10. Retweeted
    7 May 2020

    CRM data is key. But, it is not the entire view of the customer.Brands & Pubs need a larger, and deeper view of their customer and prospects. We source, grade & score data in order to get more depth, to drive better outcomes. Vid:

    2 retweets 3 likes
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  11. Retweeted
    1 May 2020

    A Connected Ecosystem Benefits Everyone - Great article by from "First-Party Data Is Superman But Even Superman Needs Help Once in a While »

    3 retweets 3 likes
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  12. Retweeted
    29 Apr 2020

    Thank you and for this brilliant laptop-side chat episode 🙌 For those who missed it, you can watch the recording on our blog:

    1 retweet 3 likes
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  13. Retweeted
    29 Apr 2020

    "1st party data are collected & managed in association with 3rd party cookies. When 3rd party cookies are blocked you can use 1st party cookies to store an ID but that ID's trapped in your domain unless you have authentication or use probabilistic graphing"

    2 retweets 8 likes
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  14. Retweeted
    29 Apr 2020

    Tuning in live with , , and where they're discussing all things happening right now in the industry > Not too late to join!

    1 retweet 2 likes
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  15. Retweeted
    29 Apr 2020

    Great point from from . We need to be clear when we are talking about first-party , third-party data, personal data, the role of and on the laptop-side chat today

    3 retweets 4 likes
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  16. Retweeted
    27 Apr 2020

    Excited to speak with and for Episode 6 of the Laptop-side chat on Wednesday! Register here 👇🏻

    Register now for this week's Laptop-Side Chat episode! will discuss and the latest developments in the industry with from and from . Here is the link to register:
    1 retweet 2 likes
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  17. Retweeted
    23 Apr 2020

    Time to register for the 5th episode of the laptop-side chat! Next Wednesday we'll have from and from joining on the webcast. Register here:

    2 retweets 5 likes
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  18. Retweeted
    9 Apr 2020

    Fact check series, part 2: contextual targeting, audience targeting, and match rates

    1 retweet 1 like
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  19. Retweeted
    8 Apr 2020

    Fact check series, part 2: contextual targeting, audience targeting, and match rates by

    3 retweets 6 likes
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  20. 16 Mar 2020

    Which use any of the alternate User IDs found in the UserID sub-modules? So what I'm looking for is something like "DSP 123 uses Prebid User IDs from ABC, DEF, etc". Thank you in advance!

    1 like
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