I don't know enough about movies to have an informed opinion but I'd love someone more knowledgeable than me to explain what exactly it was that killed the rom-com
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Big actors increasingly think of themselves as artists who require "challenging" material and creative involvement. The heyday of genre films like rom-coms and musicals (30s-50s) occurred in a rigid studio system with the producer as king.
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Seems like popular films are marketed and targeted to teens/adolescents more now than in the past. Older people dont go to movies as much, I'm pretty sure. May also be part of it.
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