I don't know enough about movies to have an informed opinion but I'd love someone more knowledgeable than me to explain what exactly it was that killed the rom-com
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Didnt know that about romance novels. I just assume no one reads at all anymore.
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I think “novels” appeal to a different demographic, rom coms are more popular, oriented at general audiences. And the attitudes and behaviors of those audiences have shifted away from the rom com ideal.
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I just don't agree. Crazy Rich Asians is a pretty traditional rom-com and it's done phenomenally well. There's a huge market for them but for some reason the movies aren't being made
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Maybe, part of it might be the actors involved in rom coms are getting old, not as many young Drew Barrymore types who you think of as “rom com” types, although that really shouldn’t be an issue for Hollywood to find attractive young women willing to star in rom coms.

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Right, one argument I read was that big female stars aren't willing to be typecast like Meg Ryan/Molly Ringwald etc- but it shouldn't be hard to find ones who are.
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Big actors increasingly think of themselves as artists who require "challenging" material and creative involvement. The heyday of genre films like rom-coms and musicals (30s-50s) occurred in a rigid studio system with the producer as king.
End of conversation
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