Activision Blizzard Media

@ActivBlizzMedia

Activision Blizzard Media is the gateway for brands to the #1 cross-platform gaming company in the western world.

New York, London, San Francisco
activisionblizzardmedia.com
Inscrit en mai 2018
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  1. Tweet épinglé
    1 oct. 2020

    Gamers make up almost 1/3 of the world’s population, yet the full picture of gamers remains largely unseen. We surveyed over 20,000 gamers to better understand the gaming audience. Discover the findings in our interactive gallery experience.

    5 réponses 8 Retweets 25 j'aime
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  2. il y a 18 heures

    Esports fans represent a passionate, highly-engaged and devoted audience group. And this passion extends beyond the game, with esports viewers more accepting of advertisements than traditional sports viewers.

    3 réponses 3 Retweets 18 j'aime
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  3. 19 janv.

    "The appeal of esports advertising is clear. But esports advertising is also more effective than traditional sports at maintaining audiences’ attention." dives into new research that shows esports advertising more than lives up to the hype.

    1 Retweet 4 j'aime
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  4. 15 janv.

    We want to hear from you! Join the Call of Duty League: Recon Corps to share your thoughts, opinions and feedback on everything from league matches and teams to sponsors and brand partners. Sign up here:

    1 réponse 2 Retweets 5 j'aime
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  5. 14 janv.

    From console launches and VR advancements, to the growth of mobile and social gaming, in 2021 what's old is new again when it comes to video games. dives into this year's biggest gaming trends and what these mean for marketers.

    6 réponses 6 Retweets 21 j'aime
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  6. 22 déc. 2020

    A family that raids together, stays together. shares how his own experience as a gamer dad provided an opportunity for his family to connect through World of Warcraft. And he's not alone.

    2 réponses 2 Retweets 10 j'aime
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  7. 16 déc. 2020

    What makes a gamer a gamer? joined 's AW360 Live Podcast to share the findings from our latest research which explores the connection between identity and gamer behavior. Listen here:

    1 réponse 2 Retweets 10 j'aime
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  8. a retweeté
    11 déc. 2020

    Meet Jonathan Stringfield , VP, Global Head-Business Marketing, Activision Blizzard . He oversees a global team responsible for crafting legendary marketing experiences to substantiate the unique power of gaming to advertisers

    3 Retweets 14 j'aime
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  9. 30 nov. 2020

    Tune in tomorrow at 3.30pm ET as Tim Taylor, Head of Sales West, helps demystify mobile gaming for marketers at 's Digital Marketing Summit. More details here:

    3 j'aime
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  10. a retweeté
    25 nov. 2020

    Last week, , our in-game advertising network, surpassed $1 million in revenue in a single day. Division president Brian Ames comments on this milestone, which reflects growing interest among brands to connect with gaming audience:

    7 réponses 2 Retweets 21 j'aime
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  11. 18 nov. 2020

    Jan Bojko, Head of Market Research, joined 's Talking Insights podcast this week to discuss the growth of the gaming audience and how games provide huge scope for innovation for both marketers and research. Listen here:

    1 Retweet 3 j'aime
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  12. 17 nov. 2020

    Tune in Thursday as Jan Bojko, Head of Market Research, explores how brands can better connect with gamers at The Future is Lively event hosted by Register here:

    1 réponse 2 Retweets 8 j'aime
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  13. 10 nov. 2020

    Gamers aren’t necessarily who you think they are. In fact, only a small minority of all gamers fit the typical stereotype of “gamer." Jan Bojko, Head of Market Research, takes a closer look at who makes up this diverse and unique audience. Read more:

    2 Retweets 5 j'aime
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  14. 26 oct. 2020

    Almost 1/3 of people play video games, yet of this group less than 1/2 actually identify as a gamer. Zachary Heinemann and Jan Bojko explore the disconnect between playing games and self-identification in ep 1 of the Insight Tree podcast. Listen now.

    1 réponse 2 Retweets 5 j'aime
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  15. 19 oct. 2020

    Get to know the Denialists. Representing 1/10 of all gamers, this group likes to play but doesn't identify as a gamer. Denialists enjoy high usage on multiple gaming platforms and play a variety of games. Find out more about this audience. Now on mobile

    4 j'aime
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  16. 9 oct. 2020

    The stereotype of a gamer as a head-set wearing young male doesn’t paint the full picture of who gamers are today. Jan Bojko, Head of Market Research, explored the depth of this growing audience at the Gaming Upfronts. Watch the full session:

    4 Retweets 4 j'aime
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  17. 5 oct. 2020

    Meet the Super Swipers. Their love for gaming comes from the simple enjoyment of quick, accessible word and tile-matching games. Gaming might not be their priority, but their love of the game is real. Uncover more about this group of gamers.

    4 j'aime
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  18. 29 sept. 2020

    Join this Thursday at as he explores the changing face of gamers and presents new research into the diversity of the gaming audience. More details here:

    1 réponse 8 Retweets 14 j'aime
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  19. 28 sept. 2020

    "Gamer moms are not only playing on their phones. The majority play on mobile and at least one other platform such as console or PC." Meredith Worrilow dives deeper into the playing habits of gamer moms in Research World.

    1 Retweet 3 j'aime
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  20. 21 sept. 2020

    Tune in today at 12.20pm ET as discusses the effectiveness of longer ad lengths in mobile at AUDIENCE x SCIENCE event. More details here:

    1 Retweet 6 j'aime
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