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May 22

anyone using #FouAnalytics already to measure client campaigns or sites is welcome to do one-on-one sessions with me to review how to use FouAnalytics and some of the more advanced features available to you. just reach out For t…lnkd.in/eWr6iGqx

Tour of FouAnalytics Dashboard and Campaign Checklist

When an advertiser tags up a programmatic campaign by copying and pasting FouAnalytics tags into DV360, CM360, or whatever platform they are using to buy digital ads, they can immediately see much...

such a pervasive problem. have a read "I have click guardian in place to block each visit so more concerned with google taking too long"

Dr. Augustine Fou on LinkedIn: such a pervasive problem. have a read "I have click guardian in...

such a pervasive problem. have a read "I have click guardian in place to block each visit so more concerned with google taking too long"

May 15

these crapps (crappy mobile apps) don't exist but yet are generating fake impressions to sell. so far, none of the other fraud verification vendors have caught them. Clients that use FouAnalytics see these and turn off the selle…lnkd.in/eTgxUmNP

Hilarious Crapps Loading Webpages Chomping Your Impressions

The hilarity continues. What follows is a sample of the mobile apps loading webpages to deliver traffic to the sites that purchased the traffic.

⁨Firefox Relay⁩ makes it easy to create email masks that forward your messages to your true inbox. Use them to protect your online accounts from hackers and unwanted messages.

Replying to

and

team up with Mozilla's phone number proxy service... Same audience, but you already have my card... relay.firefox.com Take my money!

relay.firefox.com

Firefox Relay

Jun 24

ponder this: if "MFA websites represent 21% of impressions" and desktop (i.e. non-mobile) represents 23% of impressions (according to firehose data from the last 30 days), what percentage of desktop impressions are AFM ("all fake media")? help me with t…

Dr. Augustine Fou on LinkedIn: ponder this: if "MFA websites represent 21% of impressions" and...

ponder this: if "MFA websites represent 21% of impressions" and desktop (i.e. non-mobile) represents 23% of impressions (according to firehose data from the…

Jun 24

"Would you buy $3 per pound shrimp to feed to your family? Of course not, because they and you will get sick from food poisoning. Cheap is not better. There's a reason it's THAT cheap. Why would you buy $3 digital media? There's…lnkd.in/enhVTGMR

The Scourge of LCM Low-Cost Media

Let's come up with another stupid 3-letter acronym LCM ("low-cost media") so folks can talk about it at annual boondoggles on yachts, like they talked about MFA ("made for advertising") all week this...

cleaning house. (and I don't mean my apartment)

What does this tell you? The charts show the distribution of CPM prices for programmatic display versus MFA sites. Chime in in the comments. What are MFA sites? - lnkd.in/e6tkFhyg

Dr. Augustine Fou on LinkedIn: What does this tell you? The charts show the distribution of CPM...

What does this tell you? The charts show the distribution of CPM prices for programmatic display versus MFA sites. Chime in in the comments. What are MFA…

folks, literally ask anyone who works at the ANA what "Made For Advertising" means and HOW they identified sites as MFA for this report. I am being serious; they don't know how MFA sites were identified. they just used another vendor's list of sites…

Dr. Augustine Fou on LinkedIn: Manning: The ANA’s media transparency redux and the need for more...

folks, literally ask anyone who works at the ANA what "Made For Advertising" means and HOW they identified sites as MFA for this report. I am being…

another large-scale credit card harvesting operation using Instagram ads for "discounted USPS stamps" as the hook -- "only $16.99 (normally $63)" victims click through to recently registered .shop domains, type in real credit card numbers, home addresses…

Dr. Augustine Fou on LinkedIn: another large-scale credit card harvesting operation using Instagram...

another large-scale credit card harvesting operation using Instagram ads for "discounted USPS stamps" as the hook -- "only $16.99 (normally $63)" victims…

Barry Hott

@binghott

Jun 22

C'mon Meta, you're drunk. What signals is the system looking at to determine that this ad suddenly gets the most spend every day? I know about the breakdown effect, but how am I supposed to leave the top spending ad in an ASC when it's driven one conversion all week and it's…Show more

dang. lnkd.in/eu7CkbYp

Connected TV ad fraud spiked 69% last year despite declines elsewhere, DoubleVerify finds

Mike Zaneis

@mikezaneis

May 18

A great report on #CTV #fraud by

@doubleverify

. Please allow me to submit a couple of alternative headlines: Fraud in CTV at just 0.6%; Overall fraud rates declined last year from 1.5% to just 1.1%; The industry is winning the war on fraud!!!

adage.com

Fraudsters follow the money into CTV, but ad completion rates still beat other platforms.

Avoid mailing your checks, experts warn. Here's what's going on with the USPS.

Jun 22

Avoid mailing your checks, experts warn. Here's what's going on with the USPS

cbsnews.com

Mail theft and fraud are on the rise, with thieves breaking into USPS mailboxes, stealing checks from homes and robbing mail carriers.

Jun 22

- ungodly numbers of ad server calls per page - nearly identical templated sites, duplicate content - content identical to reddit threads - license status of images unknown (hotlinked from Getty) @NickManningEBQ Stephen Broderick Bob Liodice

@BillDuggan

…

Dr. Augustine Fou on LinkedIn: MFA site examples 53 percent North American impressions

- ungodly numbers of ad server calls per page - nearly identical templated sites, duplicate content - content identical to reddit threads - license status of…

Replying to

and

these are credit card harvesting operations humans type their credit card in, thinking they will get the "75% off for Father's Day" offer and then they never hear back and there's no reply to the customer service requests. products are never shipped, because it's all fake

Mysk

@mysk_co

Jun 20

🎬 So this scam #2FA app is using custom product pages of Apple Search Ads to trick users. It has different campaigns per search keywords. When searching for "Microsoft Authenticator", it shows screenshots highlighting "Microsoft". and when searching for "Google Authenticator",… Show more

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Frank Strong

@Frank_Strong

Jun 21

Ya think? ANA Finds As Much As $20B Wasted On Programmatic Ad Buys mediapost.com/publications/a This is one area gAI should help with - avoiding putting ads next to tragic headlines which happens all. the. time.

Jun 21

did I miss any?

Fou's Notes: Good Ideas vs In Real Life

As opposed to Cliff's Notes (which are awesome), here are my notes in bullet point format, since everything else is TL;DR (too long; didn't read). I'll say why something is a good idea, but then why...