Mediaverse

@aapmediaverse

An Australian Associated Press (AAP) company. Analysing your media impact - A leading media intelligence agency providing bespoke media analysis services.

Melbourne, Australia
mediaverse.com.au
Joined February 2012
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  1. Pinned Tweet
    28 May 2019

    Mediaverse has won the gold award for the Best Mid-Size Communications, Research and Measurement Team of the Year! Well done to our incredible analysts, whose hard work has placed us among the best industry leaders in the world.

    1 reply 1 retweet 4 likes
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  2. Feb 25

    We've heard using influencers to sell lifestyle and beauty products, but what about using influencers to promote political campaigns?

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  3. Feb 24

    News media publishers are continuing to innovate with content formats such as Facebook Live, but occasionally things can go wrong! 😂 via

    1 retweet 1 like
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  4. Feb 23

    Great insights from on how sunscreen got a beauty makeover via

    1 like
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  5. Feb 23

    Mediaverse was pleased to participate in the fireside chat with APAC leaders. Great opportunity to share our insights on the industry

    2 retweets 3 likes
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  6. Feb 20

    Ongoing media coverage of the outbreak has created a number of reputation challenges for business. In our latest blog post, we delve into how this is impacting the aviation, hospitality and education sectors

    1 retweet 3 likes
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  7. Feb 19

    The NSW RFS has sent a message of thanks to Australian and US firefighters through a 20 metre high billboard that will feature in the iconic Times Square for the next two weeks

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  8. Retweeted
    Feb 18

    Here are the top 20 ad spenders you definitely want on the agency's books. OK, maybe not Clive Palmer. But the rest!

    1 retweet
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  9. Feb 18

    Why is the hot new app TikTok concerning to both security agencies and parents? Critics are worried that the app’s millions of followers could have their data shared with the Chinese authorities… and most of the users are teenagers

    1 retweet
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  10. Feb 17

    St Kevin's College is being investigated by the education regulator over potential child safety breaches. Last night’s Four Corners program uncovered evidence of how “a desire to protect reputation at all costs has allowed a toxic culture to flourish.”

    1 like
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  11. Feb 13

    Sam Rowley's winning image in the Wildlife Photographer of the Year 55 LUMIX People's Choice Award offers a glimpse of what life is like for the wildlife we cross paths with every day

    The winner of this year’s Award is Sam Rowley, with his well-timed portrait of two mice scrapping over food on a London Underground station platform.
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    1 like
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  12. Feb 13

    Social Media continues to bring change to news organisations, with targeting a younger audience through video reporting tailored for Instagram

    2 likes
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  13. Retweeted
    Feb 13

    At just in time to hear ’s set the record straight on where can help in analytics and where it can’t. Role is limited. Humans not being replaced anytime soon

    7 retweets 9 likes
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  14. Feb 11

    While industry leaders have marked the decline of traditional news reporting, the AFR presents a different story, with Roy Morgan data showing a 14% increase in print and digital readership throughout 2019

    1 retweet 1 like
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  15. Feb 5

    AAP Backstory goes behind the scenes of how the team successfully covered this year’s Australian Open

    1 retweet 1 like
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  16. Feb 4

    As we enter another year of US presidential campaigning, Twitter has taken a stand against the circulation of manipulated, doctored and fake content news, pledging to label and remove material designed to mislead people.

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  17. Feb 3

    An NFL Super Bowl ad promoting the league's social-justice initiative has been labelled 'disingenuous' and 'opportunistic'.

    3 likes
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  18. Retweeted
    Jan 30

    There are sensible voices that are emerging.' How scientists are using social media to counter coronavirus misinformation

    5 replies 33 retweets 67 likes
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  19. Jan 22

    Fake news has become a prominent issue during recent elections, however, New Zealand Prime Minister Jacinda Ardern has stated that she intends to ensure the country’s own upcoming election is ‘factual’ and free of misinformation.

    1 reply
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  20. Jan 21

    We’ve seen huge amounts of money raised for bushfire victims through social media, but we’ve also seen it used to spread incorrect information and even put people in danger. Is social media in times of a national crisis a blessing or a curse?

    1 like
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  21. Jan 20

    PR companies are playing an increasing role in the carefully-managed coverage of professional sports stars. Greg Baum argues the controlled access to athletes can compromise editorial independence & blur the lines between journalism & marketing via

    1 retweet 2 likes
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