the difference is that traditional companies that make money out of thin air via the artificial scarcity of fashion and popularity have a cashflows in fiat. because the flow of fiat is REAL then the company feels real
in general, popularity pulsates like a wave out from a central Source. the closer you are to the Source the higher a price premium you have because you can act before the wave hits the masses and causes supply influx you want to be hipster BEFORE hipster is a word
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this is valuable because it creates a hierarchy of value. you can signal that you are closer to Source or have the ability to identify Source. this can closeness to the Most Popular Kid, the Richest Dude, the Smartest, the Cult leader, whatever....
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all of these derive from the fundamental desire to be closer to "God" and because hoomans have killed God Above... their only remaining solace is to try and go to the moon
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