just like a huge price spike triggers margin calls and wipes out a hedge fund, spikes in attention focusing actually bring certain ideas into the collective conscious the discrete event carves deeply into reality producing real effects even if they r not ECONOMICALLY measurable
this again matches how real popularity/coolness works you need an elite group of hipsters to say "this is cool" BEFORE it gets actually cool.
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AND just like with fashion, the purpose of buying fashionable items is for sexiness and matchmaking AND in a world stuck inside with covid where others can't see what ur wearing "look at me i have the money of the future" is pretty darn sexy
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in general, popularity pulsates like a wave out from a central Source. the closer you are to the Source the higher a price premium you have because you can act before the wave hits the masses and causes supply influx you want to be hipster BEFORE hipster is a word
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this is valuable because it creates a hierarchy of value. you can signal that you are closer to Source or have the ability to identify Source. this can closeness to the Most Popular Kid, the Richest Dude, the Smartest, the Cult leader, whatever....
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all of these derive from the fundamental desire to be closer to "God" and because hoomans have killed God Above... their only remaining solace is to try and go to the moon
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End of conversation
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