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"It is difficult to get a man to understand something when his salary depends upon his not understanding it" for anyone who makes a living being in the center of a public, this understanding is that their good public image is an image
the image requires industrial level godlike perfection to sell for brands or even for non-monetary functions like holding a group together however, this image can often take over the individual's identity, they *become* their brand and claim the brand's perfection as their own
