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debeers has some degree of control over demand but a viral video about how fake diamonds are cheap and undistinguishable or about how debeers is monopoly creates demand volatility so it adjusts the supply to stabilize the market rate just like a body maintains temp/metabolism

note that it's not about getting the highest price possible. there's a certain temperature range that the whole system operates at given its biological constraints

this is true only when there is a clear majority and minority stakeholder and the majority holder can unilaterally affect supply in gme's case, the large players were actually holding onto negative supply and got squeezed by a swarm that was holding onto the real supply

this holding would have done nothing with a "real" asset like say cheese. there's a cost to hoarding cheese so that the few wheels remaining on the market have super high prices. cheese goes bad, opportunity cost, etc...

however b/c margin requirements are based on market price once that price (a temporary expression of real world accurate pricing, e.g. the guy who bought the cheese b/c it was the only cure to say his daughter's life) hits a certain level, the margin call causes liquidation

thus by hodling cheese the cheese fans could fuck over the cheese haters who were trying to profit off of a prediction of a plague of upcoming cheese maggots

(aside: lenders probably like to offer high leverage b/c they know it amplifies volatility, increasing the odds of a margin call since it can legally do so based on MARKET price not "True" price)

this is similar to how the hoomans point to a pile of rubble and turn it into a priceless collectible Unicef Heritage. anything can become priceless if you want it to be.