consumption is the bottleneck of a modern economy’s economic flow. pay and desire control this demand. however, there’s now a third parameter:
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u have to create sth new like a tesla or a ferrari or a new iphone to constantly “refresh” consumer demand. this is why “innovation” is so necessary in recent times. the half life of desire is much shorter nowadays
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the reason having a faster decay creates such a difference is the same reason a computer is not just a super fast calculator. at different magnitudes, entirely different behaviors emerge
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rapid decay of desire means that marketers alone cannot effectively generate demand. they need “real innovation” because words, pictures, videos, and social nudging can only do so much.
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the big change is that previously you didn’t need designers or engineers etc.... u just needed mad men.
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