for a large company you are one of a million ppl adding water. for a smaller company you are one of a few thousand. for a start-up you may be the lone believer. your absence might be death.
the issue w/ signaling is that just like fashion, it is capricious and easily supplanted. attention is THE most scarce thing in the world. it cannot be easily commoditized.
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(or can it? it seems pretty easy to throw money at individuals in china and india and get all sorts of attention. buy followers. buy reviews. buy opinions. etc...)
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bitcoin then is not about hooman attention but about a subset of hooman attention. it's an attention coordination mechanism for those who believe in bitcoin. (who themselves believe that they are "The Attention of the FREE and the SOVEREIGN")
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note the similarity to the USD here. as the land of the Free Sovereigns, their token of faith has unusual weight in the lands of the oppressed.
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(there's a correlation between Power and Freedom that would explain why these Freedom Coins are important but there may be a spiritual aspect as well. the desire for "Freedom" seems to be the apex of hooman desires, underpinning all religious/spiritual/secular endeavors)
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this type of freedom is the leadership of hands-on-the-steering-wheel. we pay attention to who is driving as they weave hoomanity through the hostile landscape of reality.
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if everyone holding bitcoin is like elon musk and everyone holding gold just wants to bury it and homestead with their one wife and two hundred children who will the people look to for leadership?
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it is a choice between following that which promises the future and that which promises wealth. behavior like tsla price explosion is an attempt at merging these two paths to alleviate the paradoxical anxiety. (e.g. choosing between starving artist or soulless trader)
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the result is the barista inventing the high-margin avocado toast or the money man trying to buy their way to enlightenment. one must build their cottage on a pyramid of gold, or spread their avocado seed far and wide in a prosperous flourishing.
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End of conversation
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