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Disabling critical thinking is far easier than you might think. Hoomans are constantly looking for happiness outside of themselves and so are desperate for external validation.

What makes this sooo much easier is that this often manifests as a desire for "Freedom". Just like how great truths always have an equally true opposite, freedom looks VERRRYY much like its opposite of "Self Delusion"

It's incredibly easy to sell self-delusion when they're so eager to buy. You can even sell an empty box labeled "NOT self delusion" and many will eat it up! From the hooman perspective, it's like a HUGE load has been lifted from their tired anxious souls. SELL this feature!!

This obviously won't work for smarter hoomans though since they'll go "Hmm... looks like a trap. Some forms of suffering ennobles the human soul." The trick here is NOT to try and make the box prettier with more subterfuge. Instead, erode the hooman's courage.

Make them feel unsafe. Have them question their reality. Gaslight them. Take away their community support. Turn them against their friends and family. Inject destructive scripts. Smuggle in chaotic tulpas past their borders.

Destabilize their sense of self. Convince them there are multiple selves. Convince them there is no self. Convince them there is one true self. Create a constant sense of anxiety and suddenly one day they'll buy the box out of their "own free will" lol.

Ahh....sweeeet sweeet box...ahhhhh.... ahhhh....

Err..sorry. Back on topic. Basically, the 2 methods of brainwashing are either the Brave New World style of giving them what they want, or the 1984 style of making them feel isolated and alone.