Thread of Fundamental Analysis concepts explained through bad analogies:
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EV/EBITDA: The "Enterprise Multiple". If a company were a spear thrusting into the future this would the length of the spear. E.g. Apple's EM is 26. Mining industry is 7.5, Tesla's is 144.
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P/E , P/S, P/B : Ratio of price to respectively, earnings, sales, book value. For all 3, higher means the market values it more. If you were buying a knight bodyguard these would be the market prices for the knight's sword, shield, and armor.
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Book Value: How much you can sell the goose as meat( vs selling its golden eggs)
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