Losing a whale contract could have easily affected the profit margin by a huge amount. E.g. with a 10M burn rate and contracts of 5M, 5M, 10M, 20M. I have a profit of 30M. But if I lose the 20 my profit is 10M. I lose 2/3rds of the profit.
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You have to manage all 3 and make sure that each is not bottlenecked by the other. Locking one of them down would make management MUCH easier but affects the maximum growth rate.
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E.g. I had 80M users with 26 years of work. That's really bad compared to say facebook/instagram/tiktok.
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A good marketer is really amazing. Most of the time my marketer was just making components for marketing campaigns. In the game, once you create a campaign you just add/subtract money from it so the marketer doesn't have to do much.
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I had 2 marketers at the end. I could probably have done with 1. They come in really handy for new websites since I had enough money to throw at expensive campaigns. I'd just use them once to create a high level campaign module like TV or podcast (vs lower level ones like ads)
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My largest 40M users site was ranked 8 out of 11. I acquired 2 competitors. Valuations was half a billion dollars. The #1 was Friendbook with 2B users and an 18B valuation.
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Still room to grow but it gets really repetitive and grindy. I simply didn't want to deal with the complexity.
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I wonder if all companies at a high level are just resource management games. CEOs for e.g. feel like variations of Business Man. When I added additional sites like an e-commerce store and video streaming site the only change was more complex developer/designer management.
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The bulk of the work, maximizing growth, scale, profits, etc... via marketing/sales/data-centers/outsourcing-for-critical-bottlenecks/etc... took up most of my attention.
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Anyway... revenue snapshot right before I bought out all the investors, transferred 100M to my bank and left the company w/ a 10M warchest.pic.twitter.com/MI4pVO6zI1
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