The startup advantage is mainly about trust. You can utilize people who have 2x or 5x your knowledge in an area if you can trust them. However... explaining/convincing/selling something well requires 10x the knowledge.
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"Ah the divine heavenly emperor. I humbly offer my sword to you in servitude." vs "I'm gonna need 10 pages of evidence and for you to rationalize every small thing with scientific studies."
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There's a limit to controlling human beings though. Single founders with an army of contractors don't tend to create unicorn companies. Protocols and lawyers allow frictionless transactions, not frictionless relationships. And power is mostly in the relationship.
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