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When you see how your 'game' is actually killing people.. that's when you stop.

Imagine a fight you had with a colleague, some string is increasingly aggressive passive aggressive slights. Now imagine their entire family is dying from COVID. See how quickly your anger drops. See how quickly you recognize your pettiness.

That's how quickly a real reminder of death sharpens your senses and stirs you from ego's grasp.

The death signal has started ... Will it reach those who need to hear it in time? It will. Either they will hear from the signal itself. Or from the angry armed mob delivering the message.

But in the case of the latter... they will not be able to act on their new found information. And the angry mob that is now executive leadership? They now have the privilege of realizing just how difficult game design is.

I'd venture to say that this "Neighbors" problem is the key to world peace. Being able to have a close relationship with all your colleagues means you have the skill to solve world peace.

Most of us keep distance through protocols. We're good neighbors only because we keep distance. At large companies everyone maintains this ritualized distance.

At startups you have the potential for more intimacy but more than likely it's a cesspool of suppressed negative emotions. If it feels 'right', it feels like a 'family'... and happy families are so hard to form...