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Rallying around ideals never really works out because every person has a different interpretation of that ideal. Rallying around specific things allow you to keep honest conversation open as there’s less chance of “exposing” yourself to others.

If someone thinks all cops should die while another is opposed to the death penalty for murderers, they can’t really do much as a team except repeat the allowed phrases. Aligned action is impossible.

If people are aligned on say making money though they can cut free and act with all their creativity and intelligence in pursuit of that goal.

They can also cut free with regards to their opinions on women and minorities and the poor and the dumb, etc...

Manifesting an ideal into a specific action isn’t trivial as ideals tend to be rooted in a desire to avoid something negative. You know what you don’t want but every utopia you imagine becomes a dystopia when you test it out.