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Facebook's issue is that of schizophrenic identity. The same conflicts it enables in some real world groups is also recursively enabled within it. Social power is constantly in flux and a terrible platform for stability.

Netflix is also flat, though in a different way. Everyone is a highly paid senior engineer. No junior, senior, staff, senior staff, principal, distinguished, etc... It removes the hungry ambition at the line level though not at the executive level.

I suspect at that level the games are more intense. Similar to how wars between generals with larger armies shed more blood.

At FB energy comes from being Cool, a socially derived energy. At Apple, that energy comes from being Elite but is reliant on the ability of that Elite to set Cool, e.g. lead the crowd.

Google's energy comes from being Brilliant, but because this isn't rooted into anything (Even the snobbish elites can be taken down by enough crowd backlash) its tendency is to become self-absorbed with self-sustainment.

It's the Brilliant Genius not caring what everyone else thinks and giving up a lot of social power for secular power. And then being amazingly hamfisted in social situations, driven by the subconscious resentment of always being the Nice Guy.

The Nice Guy has nowhere to go. Nice people already feel they're at maximum Niceness. They can only go upwards by demonizing something else. Other people aren't smart enough. Other people aren't rational enough. The world sucks b/c of Other People.

Unlike maintaining Coolness which forces you to check in with social reality once in a while, Niceness as an identity strengthens when removed from social context.