Microsoft is similar except because of its age it's more tempered and professional. Google attracts more young competitive types looking to prove themselves.
Being Cool involves a dance with death while Niceness involves a subtle but aggressive drive for immortality. Cool is edgier and sometimes draws blood. Niceness is cherubic and soft.
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The very drive for immortality is what gives off a sterile, machine-like, virus-like sense of obsession with self-replication. The acceptance of death gives a feeling of knowing where the journey really leads and a desire to follow.
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Niceness is repellant because it pretends that everything is fine when everything is NOT fine. (We're all gonna die.) It feels like stupidity acting as intelligence. A thickness of skull that avoids the trauma of Knowledge of Death. Like a Robot Alien.
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