1. startup lessons for my past year experience in South East Asia. When people talk about about the huge market in South East Asia, they actually mean Indonesia. the only country matters in South East Asia is Indonesia.
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2. If you treat engineering as your cost center and try to get lean on your engineering hire, you are doing it wrong as a startup. maybe your market is just not big enough to justify that one extra engineer hire.
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3. you can run your startup from the comfort of being in Singapore yet the market is not in Singapore. if you make it in Singapore, that doesn’t mean that you can make it elsewhere in South East Asia.
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4. there are VCs who are trying to take 40% of your company on your first raise, massive opportunity for founder friendly VCs.
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5. CAC is still low. it’s still possible to market a good product to consumers via ads.
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6. massive gap between mid level talents to executive level talents. if you have done a few years at FANG, it’s time to come back to fill that gap. massive opportunity!
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7. yes, different cultures and different languages do matter. it’s difficult to have the “same” product in each market in South East Asia.
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8. we do not have good product people here in South East Asia. I mean real good product people. design people too. the challenges are different too, not sure that good product people in Silicon Valley can do well here in this market.
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@siong1987 curious if you can expand more on this!
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