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Okay racist chuds listen up: When devising influencer campaigns, we use a thing called a “Target Audience” and these are comprised of many variables. Now, say we’re a console manufacturer, and for simplicity’s sake, our target audience is “gamers”. You know who gamers are? Here:
They’re richly comprised of: - multiple ethnicities - genders - orientations; and more They have unique motivations to play, and their habits manifest differently. Start mixing the above, and you have a lot of people that can be interested in your product for many reasons.
Here’s the catch: Influence works a little differently than ya think. People are influenced by entertainment, education, and, importantly, self-identification with the creator. Y’all put much stock is shit like: ⁃Subscribers ⁃View Count ⁃Social Media Following
Now here’s the kicker some of you refuse to realize: - 50% of gamers aren’t men* - 50% aren’t white* So it kinda begs the question... Why the fuck would you pick 100% white cis male creators who >50% of your audience doesn’t identify with? *EA Impact Report, 2020
The gaming community is beautifully heterogenous, and we intend to ensure everyone’s voices are heard. If you think attacking/harrassing folks will make businesses re-homogenize opportunities again, you’ve got it dead-fucking-wrong.
Um just why
Calling people racist wont make them “listen up.” Just fyi.
Hey, you’re great. Know that.
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