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| Just trying to help you augment your reality

LAcameraiq.comJoined September 2010

949 Following

1,149 Followers

allison ferenci’s Tweets

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Dec 7, 2021

I started

because the tools I wanted to use to design in #AR didn’t exist. So proud and incredibly excited to be launching our first #Creators Program!

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Dec 7, 2021

Calling all #creators, #designers, and #digitalartists! We're excited to announce that applications for the Camera IQ Creator Program are now open! Visit the link here to find out how you can apply to be an official Camera IQ #AugmentedReality Creator. info.cameraiq.com/camera-iq-crea

Mar 14, 2022

Such a fun conversation with

@FrancisHellyer

! Check it out below!

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Tech To The Future

@T2TFuture

Mar 10, 2022

Listen to our latest episode where @_AllisonWood, co-founder and CEO of @cameraiqco gives her advice on how brands can adapt their marketing strategies in the #metaverse.

metaverse.fm/allison-ferenc

Mar 4, 2022

Such a blast speaking w

@FrancisHellyer

! Thank you for having me on

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A new episode is out now!

This week, host @FrancisHellyer is joined by @_AllisonWood, co-founder and CEO of @cameriqco to discuss #AR, #VR and how brands can use them to adapt their marketing strategies to the #metaverse.

Listen: metaverse.fm/allison-ferenc

Jan 19, 2022

45 mins until we kick off! Over 750 registrants across 300+ brands — it’s going to be a great conversation and QA! Sign up now to join the discussion!

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Jan 11, 2022

Join @matdvs, frmly VP of Brand Innovation at Warner Media & Nike, and @auradeluxe, Head of XR Ads & E-comm @Unity and I as we unpack the metaverse, the role of the camera, and how digital leaders should be thinking about marketing in this new meta-world. lnkd.in/gvstN-GK

Join

, Co-Founder & CEO,

, formerly VP of Brand Innovation at Warner Media & Nike, and

@auradeluxe

, Head of XR Ads & Ecommerce at Unity, as we unpack the metaverse & how digital leaders can think about marketing in the meta-world. bit.ly/Registermetave

Jan 12, 2022

Camera IQ is thrilled to be recognized by the #biginnovationawards as a winner in bringing new technology to life within their ‘Products’ category! Thank you to Business Intelligence Group for selecting us for this achievement alongside so many top innovators and companies.

Join

, frmly VP of Brand Innovation at Warner Media & Nike, and

@auradeluxe

, Head of XR Ads & E-comm

@Unity

and I as we unpack the metaverse, the role of the camera, and how digital leaders should be thinking about marketing in this new meta-world. lnkd.in/gvstN-GK

Jan 6, 2022

Excited to share my article in

@Adweek

on why the metaverse will change marketing as we know it.

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Adweek

@Adweek

Jan 6, 2022

Opinion | What is it that makes the metaverse so alluring to brands, and why do so many feel that it’s worth taking such large bets on? @cameraiqco's @_AllisonWood discusses: adweek.it/3FXHEZg

New feature drop!

continues to pave the way for the first ever No-Code design platform for #AugmentedReality

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Aug 10, 2021

Creating and launching #AR experiences should be easy and fun! That’s why our newest features prioritize ease of use, effortless and accurate editing, and streamlined workspaces. Check it out: hubs.li/H0V1HR60

GIF

Aug 12, 2021

If your are a digital creator and are interested in joining our next cohort, DM me!

Excited to be continuing our mission of democratizing the camera and building tools that empower EVERYONE to create augmented reality experiences. Blog post below on our inaugural creators program!

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Introducing the Camera IQ Composer

Aug 12, 2021

Every week, designers use Camera IQ to create and publish AR experiences—from Fortune 500 companies to boutique beauty brands. But in this blog post, we're showcasing individual creators who are using Camera IQ to express themselves in AR. Check it out! hubs.li/H0V9dJg0

In order to compete (and win) in their respective industries, brands have to accelerate full-funnel engagement, engage and influence social consumers, and replicate the physical try-on experience. Our new release helps brands do all that and more. cameraiq.com/2021/06/13/new

Incredibly proud of

’s most recent product release. Introducing the Camera IQ Composer!

vimeo.com

With the release of the Camera IQ Composer it’s now even easier to design and scale experiences from within the platform. We’ve added a brand new design…

Kinda feel like

needs away messages like email… *currently on maternity leave**

Thank you

for sitting down with me. Excited and proud of the work we are doing

! Full article below.

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May 7, 2021

It was so humbling to sit down with @CEWinsider Beauty News to share why Camera IQ exists, how we design with diversity in mind, and how the amazing beauty brands we work with like @loveseen use AR to meet their business objectives! Full interview here: bit.ly/2RAFYR2

May 3, 2021

I haven’t considered the fact that I am dyslexic in a long time. Overall I think of it as a strength. Just don’t write me long emails. Outlines and bullet points please...I just realized why Twitter gives me anxiety - So much proof reading required! 🤣

Download

’s State of AR Report: The Future of Commerce to learn how augmented reality is outperforming passive content at every stage of consumer journey.

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The ethics and future of flattering AR filters

Apr 28, 2021

Are you ready for the future of commerce? Virtual experiences are defining the entire buyer’s journey in 2021 and beyond. Find out how to best engage online consumers — and what they expect from today’s brands. Download our new report to learn more. hubs.li/H0Mb5xF0

Grateful

and

for the opportunity to share in the conversation on the ethics and future of face effects.

voguebusiness.com

As people spend more time on screens and brands embrace augmented reality, face-enhancing alterations are due for a close-up.

How have #beauty #brands marketed their products during the pandemic? Through #AR & the camera. I spoke with

@danielakate

@voguebusiness

on how the camera is any brand’s most important #commerce tool and how VTO can be better than in-store try-ons.

voguebusiness.com

How to market lipstick in a pandemic

Augmented reality tools are gaining traction with makeup marketers and consumers alike.

Jan 6, 2021

Happy New Year! As we kick off 2021, we’ll be sharing some #predictions from our CEO

Camera IQ on LinkedIn: #predictions

on what’s in store for the year to come over the next two weeks. Check out her first prediction on #GenZ’s influence here:

linkedin.com

Happy New Year! As we kick off 2021, we’ll be sharing some #predictions from our CEO Allison Ferenci on what’s in store for the year to come over the next two…

Maghan McDowell

@maghanmcd

Jan 4, 2021

Pro tip: Go to the 15-minute mark to see

change her lipstick and brows in real-time mid-Zoom. If 2020 was about starting to buy/sell digital clothes, maybe 2021 will be about buying and wearing digital makeup in video meetings?

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Dec 18, 2020

Thanks to all who joined our Beauty Marketing panel yesterday, and thank you @maghanmcd, @drewpsie, @apriluchitel and @_AllisonWood for an awesome discussion! You can view the recording here if you missed it: info.cameraiq.com/future-of-beau

Dec 28, 2020

Hugely surprised at how atrocious

@Airbnb

’s customer support is. I’ve been trying to resolve an issue for weeks and they reply every 4 or 5 days. It’s a $$$$$ issue and they are unresponsive. I’ll never book again.

next.reality.news/news/nr30-next

Next Reality

@NextReality

Dec 20, 2020

These are just a few of the new faces joining the #NR30 list of people who pushed augmented reality forward in 2020

@ItsAmyHedrick

Dec 18, 2020

Thanks to all who joined our Beauty Marketing panel yesterday, and thank you

and

for an awesome discussion! You can view the recording here if you missed it: info.cameraiq.com/future-of-beau

Dec 17, 2020

Reminder to sign up and tune in this morning!

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Dec 16, 2020

Our Beauty Marketing panel is tomorrow! We are so excited to hear from @voguebusiness @maghanmcd, @drewpsie , @apriluchitel and @_AllisonWood on virtual experiences and how to grow creative communities using augmented reality. Sign up here! info.cameraiq.com/future-of-beau

Maghan McDowell

@maghanmcd

Dec 8, 2020

We talk about digital clothes, but what about digital beauty? AR opens up a ton of new possibilities, and when screen-to-screen has replaced face-to-face, the lines, as it were, begin to blur. Join me as I talk about this with

Drew Elliott and 4 others

Dec 17 info.cameraiq.com/future-of-beau

Dec 7, 2020

Excited to be speaking alongside these beauty industry experts on all things #creativity #community and #AugmentedReality . Sign up today, will be a fun conversation!

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Dec 7, 2020

Want to learn more about the state of beauty marketing? Join our virtual panel, moderated by @maghanmcd @voguebusiness and featuring @drewpsie, @apriluchitel and @_AllisonWood focusing on what beauty will look like in 2021 and beyond. Sign up here: info.cameraiq.com/future-of-beau

Nov 24, 2020

Congrats to all artists nominated for #GRAMMYs today! So cool to see that artists who have launched AR experiences with

received 24 nominations for the 63rd GRAMMY Awards: bit.ly/3nRlUF2

Nov 17, 2020

Sometimes husbands *cough

@aferenci

, make the worst office mates. They think just bc you put down your sandwich to step into a meeting it’s fair game for them to polish off 😤

Drew Endick

@DrewEndick

Oct 22, 2020

Add AR camera experiences to the list of things you can create with #CreativeCloudLibraries.

and the

team hit it out of the park with this integration. bit.ly/3dHcrMC

Oct 20, 2020

So proud and excited to share this integration with

@Adobe

! #AdobeMAX

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Oct 20, 2020

Tuned in to #AdobeMAX and excited to hear about all the ways they are investing in the creative system. We were lucky enough to work closely with @Adobe to help marketers and designers more easily collaborate on building AR experiences on CameraIQ! bit.ly/3dHcrMC

Oct 8, 2020

Join our amazing team! Hiring across the board. Below is our JD for an AR Producer. Let’s go! 🚀 👊

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Greg Feingold

@GregFeingold

Oct 8, 2020

Join my team

@cameraiqco is #hiring an AR producer to help with the high volume of AR experiences we launch every week for clients. DMs are open, reach out if you have any questions about the role! boards.greenhouse.io/cameraiq/jobs/

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Tomorrow at 10am PT! Join me

twitter.com/GregFeingold/s…

webinar of IG Reels,

will take you through IG Reels, AR and how to maximize audience engagement.

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Sep 25, 2020

Want to know more about #InstagramReels — and how it can provide your brand with a great opportunity to maximize reach using augmented reality? Sign up for our 30-minute webinar next week: bit.ly/33S3xr2 #AR #CameraMarketing

Sep 25, 2020

Beauty and fashion brands are utilizing the transformative nature of AR as a tool for self-expression. Check out

FAB Fashion & BeautyTech 9th meeting in San Francisco WEBINAR. Founders/VCs

, CEO and co-founder, at the 9th

@BeautytechSF

meeting. The event will be held online on 10/7 @ 6:30pm PT, get your tickets here:

eventbrite.com

Exciting to host the 9th FaB meeting SF. The Future of Shopping, Fashion & Beauty platforms. VCs and Founders. Live QA. partner: Pinterest

LATechWatch

@LATechWatch

Sep 24, 2020

The LA TechWatch Startup Daily Funding Report: 9/24/2020 ft: STARTUPS:

FOUNDERS:

INVESTORS:

latechwat.ch/3cvPrPW via

@LATechWatch

#LongLA #startup #funding #VC

Built In Los Angeles

@BuiltInLA

Sep 24, 2020

Camera IQ is planning to use this funding to make key hires across its sales, marketing and product teams. ow.ly/SqRu50BAmhS #funding #nowhiring

Proud and grateful for the

and our partners Let's keep building amazing products and defining the future of Camera Marketing!

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Sep 24, 2020

We’re excited to announce we’ve raised a #SeriesA round, led by @shasta with Waverly Capital, @betaworksVC, @swayventures, @grandvcp, @SpaceCapital and Gingerbread Capital. Check out our pitch deck and more by @amy_borrett @businessinsider here: bit.ly/3i4ISoF