This is what driving behaviour change across an entire population looks like. I’m so happy that we could play a small role in it with design!
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Wow, our work on Simple was just featured at Nature.com, in a great article about the India Hypertension Control Initiative. Incredible work from @kprabhdeep @drganeshkumarp @who and a host of other hard working epidemiologists. nature.com/articles/s4137