Show your pride with the Blizzard Pride Pin! 
Your purchase of the pin through July 31st will benefit The @TrevorProject. Get yours while supplies last 
http://blizz.ly/PridePin pic.twitter.com/xLivq6YN7a
-
This Tweet is unavailable.
-
This Tweet is unavailable.
-
This Tweet is unavailable.
-
This Tweet is unavailable.
From the little I know of pin manufacturing costs and the volume that the product department is likely ordering, I would guess that the proceeds from each sale are probably around $11-12 per pin. A small donation individually, but all together that adds up to a sizable donation.