Design world. Why do so many people post opinions and negative comparisons about agencies work?. Seen it a lot recently especially with campaigns, where people refer to rebrands, when they’re campaigns. Read a case study. Be nice. Respect the process. Read and be inspired.
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Definitely. I was out of characters.
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I slipped into this with the ‘railway’ thing a little bit the other day – only because I hadn’t read the case study – had I done so, I’d have kept my mouth shut (even though I still have *similar* feels about it). After reading it, I changed my mind a bit.
But I feel that’s ok …
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Because sadly it gets views. People love the savagery. I wish we lived in a parallel universe where we could celebrate work. It’s like people slavering for a brutal Brand New comments section. It’s the design version of the crowd at the coliseum.
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The reason I collect and don't post much of my own work. I love the process and the journey, the end result is just a fraction of any job. A lot needs to be done about teaching attitude, humbleness and less-ego driven individuals.
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IDK - I’ve worked on a lot of Cannes Lions pieces and the self-congratulation on show for sending people in branded tees into provincial towns and getting members of the public to do stupid stuff on camera kinda deserves derision
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Trouble is people don’t understand the final creative might not be a true representation of the agency. Clients can tear an idea to shreds over time and the bigger the client, the more people want input.
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