Zoho CampaignsGeverifieerd account

6. Tie in with your CRM: It's a well-known fact that the marketing and sales team have to work together to drive more sales. This is also true in email marketing. Choose software that integrates well with the CRM tool you use every day for your business.

Bringing your existing customer database along from different applications and connecting with them using your email marketing software will help you close more deals and drive more revenue.

5. Integrate with your other applications: Integrating your everyday applications will help you leverage email marketing to connect to contacts. It's always best to choose an email marketing tool that integrates well with most of your day-to-day applications.

Also, reporting capabilities of your tool will analyze your past email performance and you'll eventually need to employ automation and workflow features as well.

4. Decide which features you need: Ease the task of sending emails to bulky lists by choosing a tool that manages your mailing list by segmentation, creates email templates with pre-designed templates & personalization, and sends the best version of your emails with A/B Testing.

3. Calculate your email frequency: Starting a small business means you'll have to send promotional emails to contacts. Figure out how often you'd want to send emails & decide on how many emails you'll need to send to choose a plan that allows sending the right amount of emails.

2. Determine what you can afford: Examine your business's budget. Some software is free up to a certain number of emails/contacts. Also, there are tools where you can pay as you use features one-by-one. Choose the one that'll work best for your budget & strategies.

1. Set your goals: Decide the audience, choose the types and number of emails to be sent, and understand the basics of email marketing, which will help you choose an email marketing tool according to your business needs.

Are you a #smallbusiness owner looking to choose an #emailmarketing software that works best for your business? Here are a few factors that will help you choose one:

#TinyTuesdayTip for #emailgeeks Add unsubscribe link in your emails to automatically comply with email marketing laws. You can improve conversion rates, reduce spam complaints and your engagement becomes clean because your efforts are spent only on interested subscribers.

#EidMubarakhttps://twitter.com/ZohoMENA/status/1417377884323287045 …

If you’re a #smallbusiness owner who wants to use #emailmarketing for its cost-effectiveness and flexibility, yet shy away because of the spam factor, this article is for you: https://zoho.to/spam-myth 

5. Analyze your reports: You can begin analyzing your email marketing efforts by interpreting your email click-through rates, bounces, email opens, and unique clicks. This will give you a short brief on how to send future emails.

4. Determine the best send time: Reach your contacts' inbox by sending emails at the right time. Send time optimization feature will analyze your sent emails to decide the best time to send future emails to each contact and it'll schedule the next email accordingly.

3. Decide your email content: After deciding the right contacts, target them with emails. Initial content might include welcome emails, newsletters, updates, offers, and more. Ensure these emails are mobile-optimized so your mobile audience is more likely to read and engage.

2. Build your mailing list: Create signup forms on your website, attend and host events/conferences to collect and leverage business cards, and use your social media platforms to connect with more people. You can then import their contact information and assemble lists.

1. Choose your tool: Any business can offer a benefit to their contacts with the help of email marketing. So, choose the right email marketing platform and plan your emails to build a relationship with your contacts and drive your business. How to choose: http://zoho.to/choose-ems 

If you're a #smallbusiness owner, here's how you can launch your #emailmarketing strategy in five steps: