Looks like Tencent will rebrand its 'Tencent Games Platform' to 'WeGame'.
It's basically Tencent's version of Steam.
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So it seems it will support both Chinese and Global users.
Allow developers and users to interact
Support localisations
One storefront
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Every "competitor" has the same idea with using their own client. Tencent is just trying to have an extra stake to claim in Western markets.