Q1 2014 is the exception due to the launch of Watch_Dogs during that time. The majority of sales were physical copies ofc. Hence the outlier
Here is a look at how digital has grown for Ubisoft over the years. 75% of total sales rev. is digital in Q1 FY16pic.twitter.com/tYuzrRHA7w
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Also of note is how recurrent digital spending (Add on content/MTX/DLC etc...) continues to increase. Up 113% YoY in FY16 Q1
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