Zephr

In a recent CRM survey, 1,920 business professionals were asked to share their number one priority. The clear majority, 45.9%, said customer experience ranked first. Personalisation is a key element in the #customerjourney for loyalty and revenue.https://hubs.la/H0WXwvf0 

We are pleased to announce that Birger Soiland is joining Zephr to help scale our commercial teams. Soiland brings more than 15 years of global sales, management, and client service experience to Zephr. Welcome to the team Birger!https://hubs.la/H0WR98w0 

79% of consumers believe companies know too much about them, yet 90% are willing to share behavioural data for a cheaper and easier brand experience. Ultimately, optimising the #userexperience is a commercial game-changer.https://hubs.la/H0Wz4Cp0 

Optimising pricing strategies is the most effective way for businesses to increase their bottom-line. And yet, the average company spends just 6 hours on their pricing and packaging. Download our eGuide on #subscriptions pricing here https://hubs.la/H0WsS3-0 

In this #podcast @ScottHowland is joined by @BrightBullB2B who's an expert in all things #B2B Publishing and Events. They discuss what’s happened to the #events industry; iteration and pivots and the key pillars for Digital Transformation https://hubs.la/H0WmXvL0 

We are sponsoring the Publishing Show - The UK's premier event for B2B and B2C publishers, newspapers, content providers and suppliers. There are insights and solutions for everyone and options to attend for all budgets. More info here https://hubs.la/H0WhcH90  #publishing

How are publishers tackling audience churn and reacquisition? Product diversification Tailored access solutions Audience segmentation and much more.... Download the full Zephr x @Digiday report https://hubs.la/H0Wd7170  #publishing #media #subscriptioneconomy #zephr

Is your subscription business Product-Centric or Member-Centric? With many huge companies adopting both approaches, you may be wondering which is best for you? In this guide, we’ll examine both strategies and their pros and cons. https://hubs.la/H0W65_K0  #subscriptions #zephr

Whether you are looking to price your digital subscription for the first time or as part of a continual review, let us take you through 5 of the best-practices, and costly mistakes, to consider when putting together a pricing strategy https://hubs.la/H0W0T4v0 

Discover how to unlock the benefits of revenue diversification with our report on audience monetisation in partnership with @Digiday https://hubs.la/H0VS7gF0  #membership #media #subscriptioneconomy #zephr

The experience from first visit to subscriber should be as smooth as possible so it benefits both the reader and your #subscriptionbusiness Are you following the best UX practices? https://hubs.la/H0VN7C-0  #publishing #media #subscriptioneconomy #zephr

In this #podcast our host @ScottHowland is joined by @robbiebax of Peninsula Strategies. They caught up about Subscription Strategies and why Robbie herself fell in love with this #business approach. https://hubs.la/H0VHRny0  #publishing #media #subscriptioneconomy #zephr

We spoke with Richard Fairbairn, Director of Glide Publishing Platform for our best-of-breed technology series. Find out more about handling complex editorial flows, supercharging subscription models, and securing new revenue strategies https://hubs.la/H0VCC4W0  #publishing

We are sponsoring the @DCNorg Subscription Innovation Series designed to dig deeply into the challenges and innovations of driving consumer revenue with #subscriptions. This is a free event for DCN members. Register here https://hubs.la/H0Vw-zZ0 

Our CEO and CFO spoke with @SVB_UK on how they raised a Series A during a pandemic, what was involved, key learnings, and what’s next for the business. #publishing #media #subscriptioneconomy #zephrhttps://hubs.la/H0Vpz6K0